Do potential customers find your business using Google Maps? If the answer is no, then you should learn how to add your business to Google Maps to drive more customers. Any business that ignores this strategy is potentially losing a ton of customers. The good news is that the remedy to this problem proves easy. Whether you’re a brand new business or opening a new branch, you can tell Google the latest information about your business using their own platform.
1) Set up your Google My Business listing
If you don’t have a My Business account yet, then you should create one right now. It’s free and provides you control over how your business is seen on the search engine and Google Maps. Visit business.google.com to create a free account. Be sure to add the basic information of your business, particularly your business name, address, and contact number. In most cases, Google sends a verification code to confirm that you’re affiliated with the business.
Now that you have a verified My Business account, you should customize your listing to make sure that it stands out. The easiest way to do this is by adding photos of your business. This helps potential customers identify your store and also get an idea of what they should expect upon arriving. You can also add pictures of your products, menu, or anything that will attract more customers to your business.
To provide customers with as much information as they need, you can also fill in the different fields such as your business hours, a link to your websites, and quick links to dial your contact number. Google also offers scheduling or booking services, making it easier for prospective customers to schedule appointments.
3) Engage with your customers
Instead of viewing My Business as merely a tool for enhancing how your business appears online, you should look at it as another channel through which you can interact with customers. My Business allows you to reach out to customers by publishing posts and creating a Q&A page. These can be used to keep them up to date about what’s going on in your business, future promos, and discount offers.
You should also invest time and effort into getting as many positive reviews as you can. Online reviews have a huge impact on how prospective customers view your business. If you have a ton of positive reviews, it’s more likely for others to consider your business in the future. Of course, you may get negative reviews as well. But you can turn this frustrating experience into something that fruitful by addressing the concerns of your customers and promising to remedy their problem as quickly as you can.
It’s also important to know that My Business gives you insightful information about how customers are interacting with your listing. You’ll see information such as how many visitors click through to your website and how many calls you get from Google My Business Maps. Use these data to your advantage by making improvements to your marketing strategy and see your sales increase even further.