How to Get Your Business on Google My Business Maps

Do potential customers find your business using Google Maps? If the answer is no, then you should learn how to add your business to Google Maps to drive more customers. Any business that ignores this strategy is potentially losing a ton of customers. The good news is that the remedy to this problem proves easy. Whether you’re a brand new business or opening a new branch, you can tell Google the latest information about your business using their own platform.

1) Set up your Google My Business listing

If you don’t have a My Business account yet, then you should create one right now. It’s free and provides you control over how your business is seen on the search engine and Google Maps. Visit business.google.com to create a free account. Be sure to add the basic information of your business, particularly your business name, address, and contact number. In most cases, Google sends a verification code to confirm that you’re affiliated with the business.

2) Customize your listing

Now that you have a verified My Business account, you should customize your listing to make sure that it stands out. The easiest way to do this is by adding photos of your business. This helps potential customers identify your store and also get an idea of what they should expect upon arriving. You can also add pictures of your products, menu, or anything that will attract more customers to your business.

To provide customers with as much information as they need, you can also fill in the different fields such as your business hours, a link to your websites, and quick links to dial your contact number. Google also offers scheduling or booking services, making it easier for prospective customers to schedule appointments.

3) Engage with your customers

Instead of viewing My Business as merely a tool for enhancing how your business appears online, you should look at it as another channel through which you can interact with customers. My Business allows you to reach out to customers by publishing posts and creating a Q&A page. These can be used to keep them up to date about what’s going on in your business, future promos, and discount offers.

You should also invest time and effort into getting as many positive reviews as you can. Online reviews have a huge impact on how prospective customers view your business. If you have a ton of positive reviews, it’s more likely for others to consider your business in the future. Of course, you may get negative reviews as well. But you can turn this frustrating experience into something that fruitful by addressing the concerns of your customers and promising to remedy their problem as quickly as you can.

It’s also important to know that My Business gives you insightful information about how customers are interacting with your listing. You’ll see information such as how many visitors click through to your website and how many calls you get from Google My Business Maps. Use these data to your advantage by making improvements to your marketing strategy and see your sales increase even further.

Organic SEO – How It Can Increase Your Business

If you want your site to rank high on the search engines, then you’ll need to optimize it for the same. Organic SEO has been tried and tested and proves to be one of the most efficient and reliable means of optimizing. The increased competition of websites has made it difficult for anyone to control huge online traffic without utilizing any techniques.

However, that’s no longer the case as it is now possible to grow your website with organic search engine optimization and reap the benefits. If you running a small business, then this read is crucial for you as it provides insight on how local search engine optimization can benefit you.

First things first, what is organic SEO?

Well, also known as natural SEO, organic search engine optimization is a complex and detailed natural optimization technique that tends to focus on content, utilization of keyword density, use of proper meta descriptions in respect to link exchanges as well as word count. Perhaps the best thing about this optimization technique, despite being strenuous is that it gives long-term results. With this technique, content, as well as resource materials, are posted to the site on a regular basis for the purpose of increasing visibility and enhancing the website’s ranking on the search engines.

Here are some of the amazing benefits associated with organic search engine optimization:

It is Cost Effective

Ranking results are achieved organically, and so, website owners do not need to spend a fortune on campaigns like PPC adverts. It is possible to grow your site with natural SEO and reap the benefits by just investing your time and effort on marketing to internet users. This becomes rewarding in the long haul as optimization techniques tend to be expensive and thus affect profit margins quite substantially.

The Ranking Results are Natural

This form of optimization utilizes a natural approach rather than an automated approach when it comes to marketing a site on search engines for top rankings. Organic SEO guarantees long-lasting results because it’s usually effective full-time as opposed to automated techniques that are often seasonal.

Relevant Web Traffic

Perhaps the best thing about natural SEO is that you get to only attract traffic that consists of users who are actually interested in the products or services that you are offering. As such, it is easier to transform the traffic to customers and therefore leading to more sales for your company.

For your business to grow with natural SEO and reap the benefits, it’s imperative to combine this strategy with a few other techniques. These include meta tag descriptions, link building as well as social media incorporation. Yes, organic SEO is rewarding, but for greater visibility and better results, it’s always advisable to incorporate the other techniques.

It is ideally important that you be careful when using this strategy. That’s because most search engines put great emphasis on quality content, which isn’t focused on in natural SEO. This means that your ranking can fall from high to low within a short period so it is best to consult a professional SEO company in Houston. As such, it’s imperative to make sure that you are always on the look for ways to maintain a competitive presence online and maintain your high ranking.

Organic Search Engine Optimization Tips For 2019

Google is constantly updating their search engine’s algorithm and that means the organic SEO or natural SEO techniques and tips that you learned several years ago no longer give substantial results. It’s imperative to stay abreast on the organic search engine optimization rules that still apply and those that can get you in trouble. This is where this reads comes into play. We know what search engines are looking for today and so, we have listed a few tips that you should be implementing in your SEO campaign this year.

Put Your KW at The Start of Your Title Tag

Chances are you know that including your keyword in the title tag is important, but did you know that the manner you use it ideally makes a difference? Well, if you want to get higher rankings on the search engines, you should always start your title tag with your primary KW.

Use Your KW in the URL and Keep it Short

When it comes to creating a distinct URL for each page, you should ensure that your primary keyword is included. This ascertains that the search engines know what the page is about and be able to display it on the proper queries. In addition, you’ll want to ensure that you keep the URL short. That’s because search engines usually pay attention to the first 5 words. So, try and make it as straightforward as possible.

Add Synonyms

Your keywords are an excellent starting point, but not everyone uses the same words when searching. People are going to use an array of different wordings when looking up the same thing and you want to ensure that you rank for all of them. So, take your primary keyword and utilize a couple of times and use similar ways to portray the same message. This helps to cover all the queries on your niche while ensuring that you do not get punished for keyword stuffing.

Add Title Tag Modifiers

So, you have both short-tail and long-tail keywords from your keyword research task. They are effective and help you get ranked. However, if you want to get recognized for your long-tail phrases, ensure your integrate title tag modifiers. These are simply additional words that go along with your primary KW. They are commonly searched, but will not show up in any of your KW research, meaning they are easier to rank for. Here are a few examples of common modifiers as well as how to use them

1. Best- Tips for finding the best Organic SEO company

2. Guide- A Guide for choosing an Organic SEO firm

3. Review- A review of Organic SEO Companies

4. Checklist- A must follow checklist when choosing an Organic SEO firm.

Take Advantage of Internal and External Links

Getting backlinks from authoritative is an imperative aspect of organic SEO, but the links that you utilize on your website are equally important.

1. External/Outbound Links- By linking to authoritative and trusted sites, you’re telling search engines that you’re trustworthy and actually take the time to conduct proper research.

2. Internal/Inbound Links- You give yourself backlinks by linking to other web pages on your website within each post. For better results, you should use your KWs as anchor text.